The aftermath of the Thomas Fire provides Ojai with an opportunity to sustainably rebuild our community in the face of future fires, floods, droughts and earthquakes. Our mission is to redesign Ojai’s economy, environmental practices, habitat, and housing with the help of local organizations, government agencies, civic planners and other interested groups and individuals.
Our goal is to transition the town of Ojai from it's current model to one of sustainability through multiple initiatives such as responsible land and water management, regenerative agriculture, permaculture, natural building methods, community-based action, advocacy and eco-tourism. The development of Ojai as a transition town with an eco-tourism economy in this era of extreme climate change would greatly broaden our city's and region's economic base in the best and worst of times. The realization of this vision would reinvigorate our economy and provide much needed social support in the form of reasonable living wages, affordable housing opportunities and artisanal apprenticeships.